Friday, October 12, 2012

Watch for emotion

When a customer is emotional, you have an opportunity.  Emotional customers are more likely to share their experience with their friends.

If the client is angry, try to calm him/her down and offer an incentive for patiently working through the issue.  If a client is happy, ask for a testimonial, referral, or just a Facebook like.  Doing this favor for you, will actually make them like you more.