Thursday, October 25, 2012

Eye catching design

Yesterday, I was invited to checkout EyeQuant.  Eye tracking studies for websites are costly and take time. EyeQuant uses advanced algorithms to predict the results of an eye tracking study in seconds, all with a 90% accuracy.

Catching someone's attention and helping move them through your content is the task of good design.  Tools like EyeQuant make it easy to test and iterate on designs until they capture the attention you desire.  But, its important to remember that it is just a tool, not a magic bullet.  Just because something is eye catching doesn't mean it will resonate with your audience.  Always test redesigned pages to make sure they deliver the desired results.