Friday, October 26, 2012

3 Ways to get started today

Conversion rate optimization can grow, maybe even double the size of your business, but with so many possibilities, where do you start?  You need to make sure you are gathering enough data to gain insights and track the results of your changes.

  1. Track your visitors - Put Google Analytics on your website and setup goals.  Analytics data will help you see what your visitors are doing on your site.  You can use analytics trends to see the affect of your changes.
  2. Put a survey on your site - Use SurveyMonkey or 4Q to get feedback from your visitors.  The most important opinion (in CRO) is that of the visitor that didn't buy.  Listen to your visitors to find out what they like and what is turning them off.
  3. Spend a day in customer service - Spend a day in your customer service department and learn what your customers have to say.  Obviously your business needs customers.  Even though they have already purchased, what they have to say is still vital to your success.  The cost of a returning customer is far more profitable than paying for a new one.
You can start doing any of these things today.  Each one of these suggestions will help you gain insights into the things that are holding back your site.  If you do all three, your new problem won't be, "What should we change?" it will be "What should be change first?!"  (and that's a much better problem to have.)