Building a website today is harder than it has ever been. In the 90's it was perfectly okay to put a bunch of content into the ‹body› tag of an html page. Paragraphs and tables were bonuses. These days you have to develop for computers and a plethora of other devices, optimize pages for search engines, integrate with social networks, and this is just the beginning of the list. Accessibility and usability are no longer the exception, they are requirements. User experience, the cerebral leviathan in the room that plays with the way our perceptions alter our realities, is the new path to internet success.
All this time, money, and effort for a website. But, the potential to find a tribe, to reach out to your customers, to let your voice be heard, and help those around you, has never been greater. The web may be exponentially more complex and harder to build for, but the possibilities are endless.
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