We are all creatures of habit. That's why we wear a path in our yard from the house to the shed, and why we keep going back to that restaurant that is only okay. We took the time to make the informed decision once; the best path to the shed, to try that new burger joint, to order something different from the menu.
As long as the result wasn't a bad one, it was by default a good one. Some call it "the devil you know", but whatever the name, it is now a shortcut to a good decision. No matter what the competing options may be, you have a known entity. Everything else is risky.
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