Too much noise can be a bad thing, but so is not enough noise. When you make too much noise, people can't keep up, and can't think. It is easier to stop listening than it is to try to make sense of it all. But when you don't make enough noise, people feel uncomfortable. If you're a parent you know that when your toddler stops making noise, they are probably up to no good and you will likely find a new mural in your hallway or suddenly be all out of mascara. When you're home alone at night and there is no noise, the silence becomes frightening and every sound makes the hair on the back of your neck stand up.
A little bit of noise helps people feel comfortable and stimulates creativity. Its important that your website have some noise (visual, content, and social) so your visitors don't feel anxious and alone, but be careful not to overdue it to the point that they stop listening.
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