Thursday, September 20, 2012

A Watched Pot Never Boils

It's tough to watch a split test where one competitor seems to be an outright winner.  Especially if there hasn't been enough traffic to confirm the early results.  Some designs and layouts that you test can cause you to have "bad" days.  The important thing is to not let it get you down.  If you truly want to increase your conversion rate, you can't sacrifice long term growth for short term gains.  You have to let the test run its course and grow from the results.  

If you're having a hard time waiting for the final results to confirm what you already know, get started on the design of your next competitor.