Tuesday, September 11, 2012

Benefits of CRO, Part 3

Conversion Rate Optimization isn't just about getting a new visitor to buy.  CRO is about converting visitors into long-term, enthusiastic customers.  When you address the main obstacles on your website, even if not directly related to your goal funnel, customers and visitors will enjoy their experience more.  Examples, having a search on your site that doesn't return relevant results, and wrong or broken links.  

Happy visitors and customers are more likely to return and share links with their friends.  How do you make your visitors happy?