Thursday, September 13, 2012

Optimization ADD

No matter how well we plan and prioritize the list of items to be changed and tested, something always comes up.  A new traffic source, promotion, product, market, or even just an idea.  It can even be hard to let a split test or survey run its course, especially when one competitor is out performing the other after just a few visits.

We all run into Optimization ADD at some point.  The trick is to spend as little time as possible quantifying and evaluating the potential and the effort required, so that you can prioritize it into your existing list.

We meet once a week just to address any new ideas that have popped up and put them into the appropriate spot on our list.  How do you deal with Optimization ADD?