Stairway to Heaven

A while back, Michael Straker wrote a blog post about how a funnel is the wrong analogy for the sales flow.  I agree that each step in the sales process requires a bit of a push.  Overcoming the easy route of doing nothing requires effort on the part of the visitor and an intentional push from the marketer.

Continuing with the theme of stairs and the idea of having to climb to the top:  I'm developing the Stairway to Heaven.

All of your visitors are somewhere on this staircase.  The ultimate goal is not only to get someone to buy, nor merely to be a repeat customer, but to get them to tell their friends about you.