Wednesday, September 19, 2012

Definitions of the Stairway

Just Browsing:  When you're not actually in the market for anything.  You're just looking around and taking mental notes for later.

Looking for Something:  This is when most people tell the sales associate, "I'm just browsing."  You aren't ready to commit to anything and you don't wan't to be hassled by sales.  You may or may not know exactly what you need, and you're not ready to settle.

Interested:  You're interested when you are actively weighing options in your head.  You may or may not be ready to talk to an associate, but you are already trying to decide which option you'll choose.

Tell me More:  You have narrowed the field down to just a few options.  You're ready to try on a pair of shoes, test drive a car, and get all the details so that you can make your final decision.

Customer:  You know what you want, you've done your research, and you're ready to buy.

Loyal Customer:  Whether you loved the place or you just don't like trying new things, you come back whenever you need something else.

Advocate:  This is when you start telling other people about a product, company, or restaurant.  Your rave reviews will introduce your friends to knew things and push them into taking your advice.

Heaven:  This is the marketer's and business owner's dream.  When each new customer turns into 15.