Wednesday, September 5, 2012

Does conversion rate optimization ever end?

While psychology hasn`t changed that much in the last few decades, the web is constantly evolving, fashion and design too.  The moment you stop increasing your conversion rate, your website will start to decline.

Is your conversion rate really the best it can be?  Even if you have an amazing 10% conversion rate, that means out of every 10 visitors only 1 found what they wanted.  You don't think you could make that 2?

What are you doing to increase your conversion rate?