Wednesday, August 29, 2012

The Ikea Effect

Yesterday I posted about prices being "reassuringly expensive".  Today is a continuation of that same concept extended to effort.  The more effort you put into something, the more it is worth... to you.

The easy explanation for the logical types is: 
    the value of anything = monetary cost + effort.

Having to "work for it" gives us a sense of pride and ownership that ultimately makes us appreciate the product more.  Ikea does this by making us work to put our furniture together, and the end result is something we can be proud of.

The trick is, you can't make people work for nothing.  Is your product worth working for?