Monday, August 20, 2012

Conversion Rate Optimization

Conversion Rate Optimization isn't about tricking people into purchasing your product.  Its about building long term, highly profitable relationships with new customers.  Your website can be used to put them in the right mood and persuade them to purchase, but your product and customer service have to deliver on your promises to keep their trust and gain their commitment.  Only then will they return and maybe, if your lucky, even share you with their friends.