Wednesday, August 22, 2012

How do you want your customers to feel?

Before every interaction you have with your customers, you should ask yourself:  How/What do I want them to feel now?

Feelings are the most important factor in making a decision.  We often go against logic to appease our feelings.  Your landing page, the checkout process, and your customer service should all be projecting the appropriate feeling.

I've never shared something with my friends just because I made a sound logical decision.  It's always because I'm super frustrated and angry, or amazingly happy.

How do you want your customers to feel?