Tuesday, August 28, 2012

Reassuringly Expensive

We all know, you get what you pay for.  When things are expensive, we have more confidence in their value and quality.  This is one reason why good photographers who charge a modest $50 per sitting have a hard time finding work.  If you want great photos that you can show your grandchildren, you are much more likely to only consider expensive photographers.  Paying $750 is far more reassuring that you will get the quality you desire.  

If your products or services truly are inexpensive, and you don't want to sell them as "cheap", find ways to explain why your products are so inexpensive; bulk quantity, low overhead, direct buy, etc.  Otherwise, enjoy the added revenue from higher prices.

Are your prices reassuringly expensive?