Tuesday, August 21, 2012

Make Your Customers AWESOME

When I share my good experiences with a particular product or company with my friends, I'm usually bragging, or at best hoping they help themselves by making the same choice I did.  Affiliate programs generally work the same way, if I get my friend to sign up, I get a reward.  This seems so selfish and self centered.

What if, instead of me getting something, my friends get something?  Or better yet, we both get a reward.  Dropbox gives you 500 MB of free space for getting a friend to sign up, but they also give your friend an extra 500 MB.  When the reward for sharing is shared, its no longer selfish to share:  It's selfish not to.