Forget the Fold!

I'm constantly hearing people talk about placing content "above the fold" so that visitors will see it.  The truth is, the web doesn't have a fold.  Inline with my last post, people don't read a webpage first.  If the first impression is good enough to stick around, they scan the entire page, looking to be "hooked".  Scanning = Scrolling.

Need the data? Unfolding the Fold by ClickTale

Scrolling isn't bad, boring is.  So... Forget the fold and start creating compelling webpages!