Friday, August 17, 2012

Inbound Marketing vs Outbound Marketing

How do you attract new customers?  

Outbound marketing interrupts a potential new customers activities:  magazine ads, billboards, direct mail, emails, commercials, and telemarketing.  These methods are costly with a low ROI.  On average it takes 7 mentions for a consumer to remember who you are.  

Inbound marketing invites customers to share you with their friends and provides useful content for those looking to buy.  Inbound marketing gets you a friends recommendation and the title of trusted authority in your field. 

How do you want to start your relationship with your next customer?