Wednesday, January 9, 2013

Preaching to the choir

We often use the phrase, "preaching to the choir" to imply that our speech isn't being heard by the correct audience.  The truth is that the "choir" is the perfect audience.  We don't preach to the choir enough.  

When I was younger, I went to a church youth camp called Acquire the Fire.  The premise was that they invited a bunch of enthusiastic young individuals to a week long camp where they pumped us up and inspired us so much, that when we returned home we couldn't help but talk about our experience and spread the word of God.  To say that it was an inspiring experience would be an understatement.

I'm not trying to sell anyone on church or God, but rather the technique of "preaching to the choir."  Your customers get it.  They already understand what you do and how well it works.  You can try to convert all the non-believers or you can give your existing customers the tools and inspiration to tell their friends.