Friday, January 11, 2013

Loyalty is not logical

All businesses want loyal customers.  Loyal customers will come back even after a bad experience.  They will stand beside you through thick and thin.  But loyalty isn't logical.

Your website talks about how great your product is.  50% better and 50% cheaper than the competition.  Given all the facts, how could anyone not want to buy your product?  Convincing people to make a logical decision isn't hard, but it doesn't produce loyal customers either.