Thursday, January 3, 2013

Logo domination

Everyone wants to make their logo the biggest element on the page.  As business owners, we are proud of our company and we want to make an impression on others.  If they don't notice our logo, how will they remember us?

Your visitors have come to your website to find a solution to their problem.  If time is of the essence, they don't care who you are, they only care about the answer.  Give them the right answer and they may even come back.

Branding everything with your logo lets loyal customers seek you out, but to get a loyal customer, you need to build a relationship.  Online, this relationship often starts by giving people the answers they are looking for.

Size is a proxy for importance.  Your logo is important to you and your company, but your visitors are more interested in your solutions.  Which one will you make larger?