I know it's your birthday and I really wanted to get you something that was worthy of you and showed you how much I care about you, so... Already, before you even find out what the gift is, it doesn't matter. It is the thought that counts.
Why you do something is often more important than what you do.
Some little girls recently convinced their dad to buy them a puppy by getting 1 million Facebook likes. The effort required to "like" something is minimal and a lot of people can relate to the desires and joy of a childhood puppy. But what if the end result was an iPod or other "material" item. Would you have still given the little girls your vote?
We all attribute an illogical amount of value on "the thought" behind things. So why is it that so few companies share their process, passion, and purpose?
Every company wants their solutions and products to spread like the above viral plea for a puppy, but they don't think about why someone might want to share such products. If you're just selling your wares for material gain, you will find "viral" to be a bit of a unicorn.
On the other hand, if you can find your purpose, don't be afraid to share it with us. We just might be willing to share it with others.
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