Thursday, December 13, 2012

The value of showing your work

Any sufficiently advanced technology is indistinguishable from magic.  Magic, while entertaining, is scary if taken at face value.  Imagine a guy actually cutting a girl in half in front of thousands of people.  

Magic also makes things look easy.  When a guy escapes a straight jacket and locked chain in a fraction of a second while a mystic cloud of smoke passes by, it doesn't seem real.  There's clearly some sort of deception going on, and you would never consider using that lock to keep anything safe.

If you want your magic to be valuable, you have to show your work.  Show the audience that you pick the lock with your mouth.  Show that you spent years training and practicing so that you could do it perfectly when it counts. The audience doesn't have the conviction or skill to learn to pick locks with their mouth.  It doesn't cheapen the art, it enhances it.  

Why would you pay to watch someone do something that's easy?  Demonstrate the value of your product or service by showing your conviction and dedication to the craft.