Wednesday, December 5, 2012

Business porn gets a bad rap

Business porn, more commonly referred to as stock art, isn't all bad.  Most web gurus cringe anytime they see a professional website with even a moderately generic photo.  But just like anything, there is a time and a place.

The University of Phoenix was recently dinged by a blog post for using "stock art" on one of their landing pages.  But, the University of Phoenix has well over 300,000 undergraduates and upward of 100,000 graduate students.  The generic image could have easily been taken by one of their professional staff photographers.  Also, the image used matched perfectly to their target audience.

Images are meant to help connect the visitor to the content.  Whether it's a blog post or a part of your main website, the most important thing is that the image reflects the content and the reader.  

Now, on the other hand, if you have a small service company and are using stock images for your main site, you're doing it wrong.  The whole point of being a small service company is that you care more and provide a more personal experience than the big nameless corporation.  Using, obviously, stock photography screams that you are generic and don't care.

What do your images say about your company?