Tuesday, December 11, 2012

The power of focus

Focus is beautiful thing.  Our attention is like the sun, exploding in all directions.  With a magnifying glass, you can focus a small fraction of the sun's rays and start a fire almost instantly.  Our focus works the same way.

In today's world, your attention has never been in such high demand.  It's no different when it comes to your business.  If you can focus your attention and drive toward a single goal, free from distractions, the possibilities are endless.

In a popular documentary, "Jiro Dreams of Sushi," Jiro Ono, an 85 year old sushi master, achieves this focus.  He endeavors everyday to create the best sushi in the world.  He doesn't serve appetizers or sake or beer.  He just serves sushi.  No distractions.  The result is that he earned 3 Michelin stars.  That means the Michelin guide considers his sushi so good, it's worth the trip to Japan just to try it.

The hardest part isn't focusing.  It's deciding what to focus on.

The other side of this exercise is: what are you doing today that isn't worth your attention?  By virtue of concentration, all your other work will receive more focus.