Friday, November 16, 2012

CRO best practices aren't

Following best practices is not a best practice.  At best, best practices are just what worked well for a number of other people, but best practices are just a shortcut.  Like any shortcut, if you follow best practices, you may not end up where you want to be.

Look at it a different way.  If you want to know how Seth Godin thinks, don't read his books and blog, read what he reads.  Reading what Seth writes will only teach you what he thinks, not how he thinks.  If you read what Seth reads, you can learn the thought process that lead to his popular books and blog.  

If you want your website to be successful, don't copy other successful websites.  Find out how they found the path to success.  Then, you can find your own path to success.

Website conversion optimization is about finding a path to success for your website, not implementing best practices.