Tuesday, November 20, 2012

Give 'em a sneak preview

If your company is doing something for Black Friday or Cyber Monday, don't wait to tell people.  There is so much going on that it will be hard to capture anyone's attention this weekend.

The die-hards are already mapping our their route and putting together a play by play.  The agoraphobics have already stocked up on a weeks worth of food, so they don't have to be subjected to the mayhem.  You won't be able to change someone's plan with a sandwich board and a guy on the corner dressed as a hot-dog.

If you're planning something big for this holiday shopping bonanza, now is the time to let everyone know.  Put up a poster, send out a mass email, and give everyone a sneak preview.  You don't want to miss your chance to be a part of their plans.

Note: This tactic works for other times of year too.  If you're hoping to capture unused budgets before the end of the year, or to be a part of next years budget, don't wait until January to tell everyone.