Tuesday, November 13, 2012

Trust is everything

Trust is everywhere.  It may even be more ubiquitous than hydrogen.  Trust boils down to expectations, and these expectations are what run the world and maintain the status quo.  You trust your doctor to give you good advice, the grocery store to stock the groceries you want, McDonald's to have happy meals, the government to make decisions in the best interest of the people, terrorists to die for their cause, and that you'll wake up tomorrow.  

If you lose trust in any of these, it changes everything; where you shop, where you eat, who you give your taxes to, and even your personal sense of security.  Pandora's box is said to contain hope.  If it were lost, the world would lose hope and be in disarray.  But hope is just a function of trust.  You trust that you have the power to change your circumstances and that someone out there has your back.

Your website visitors trust you, but maybe not in the right way.  They trust you to provide a mediocre product, not to care about them, and to screw them over.  Whatever they trust you for, you've earned it.  While trust is not easy to earn, it is to lose.  Surprise your customers with excellent service and honestly care about their satisfaction.  You may even earn a different kind of trust.