Tuesday, November 27, 2012

Because I said so...

Why should I buy from you?  Why are you special?  Why do you need to know?

After you've answered the basics: who, what, when, and where, you need to answer why.  No one is persuaded by, "Because I said so."  

The proof of the pudding is in the eating.  Don't beat your visitors over the head with page after page of useless content or over-ripe sales speak.  Give 'em a taste.  Show them what they're missing, then see what questions they have.