First Impression
Should I stay or should I go? Does it look like what I was expecting? Is it well organized? Does it appeal to me? Is it worth taking a look at? All these questions get answered in the blink of an eye.
The Hook
A blog title, a call to action, a picture that makes me smile, a question that makes me think. Is the hook good enough to make me stick around and dig a little deeper?
The Sale
Now that I am hanging around and interested in what you have, persuade me to take a chance on you. To trust you. To return for more, refer my friends, and ultimately buy.
The next time your surfing the web, try to be conscious of this 3 step process. You may find you don't just do it with web pages, but with everything; magazine ads, books, restaurants, strangers. We are constantly searching for something worthy of our time.
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