When I share my good experiences with a particular product or company with my friends, I'm usually bragging, or at best hoping they help themselves by making the same choice I did. Affiliate programs generally work the same way, if I get my friend to sign up, I get a reward. This seems so selfish and self centered.
What if, instead of me getting something, my friends get something? Or better yet, we both get a reward. Dropbox gives you 500 MB of free space for getting a friend to sign up, but they also give your friend an extra 500 MB. When the reward for sharing is shared, its no longer selfish to share: It's selfish not to.
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