The Kindle version of
The Customer Creation Equation by Brian Massey, the Conversion Scientist is FREE today (Dec. 19) on Amazon.
http://www.amazon.com/Your-Customer-Creation-Equation-ebook/dp/B0094KLID0/
It's a great book to dispel the myths of your online presence. I would suggest anyone who is a website owner, business owner, or marketing manager to at least take a quick read through the introduction.
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