Why should I buy from you? Why are you special? Why do you need to know?
After you've answered the basics: who, what, when, and where, you need to answer why. No one is persuaded by, "Because I said so."
The proof of the pudding is in the eating. Don't beat your visitors over the head with page after page of useless content or over-ripe sales speak. Give 'em a taste. Show them what they're missing, then see what questions they have.
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