Benefits of CRO, Part 2

Your profit is extremely sensitive to small changes in your conversion rate.  

On average, a 20% increase in your conversion rate, say from 2.2% to 2.65%, can increase your profit by 225%.

Note: The opposite side of this coin is, sometimes even a 10% decrease in conversion rate would put your company in the red.

This is because once all your fixed costs are paid, profit from the additional conversions goes straight to your bottom line.